As a leader in Growth Performance and Digital Marketing Enablement at one of the largest banks in the US, I've learned that the content supply chain is one of the most powerful levers for getting products and services to market. Working in Adobe Experience Manager (AEM) and Workfront, I've seen content operations become so much more than "Where's that image I need?"

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In a highly regulated, high-scale environment like banking, AEM sits at the center of business communication, powering websites, social media, video, and the sales and marketing content that reaches customers and the teams who serve them. A modern content supply chain only works when it's well planned, from creation and compliance review through approval, delivery, and measurement. Schemas, metadata, taxonomy, and governance must be on point to drive SEO and AI search (GEO/AEO) performance, deliver a quality user experience, and put approved, compliant content in the hands of bankers, advisors, and sales teams when they need it.

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One of my proudest achievements was building an enterprise content supply chain from inception: securing funding, selecting the vendor, and leading the build and migration to live production as enterprise-wide product owner of AEM Assets for a major resort company. I authored the user stories, acceptance criteria, roles, permissions, and taxonomy. When scope expanded mid-build to add 4,000 resorts for additional business lines, I adapted quickly and delivered on the new goal. I then grew the platform to global distribution and led a global team of administrators and designers, with a track record of attracting, retaining, and developing skilled talent.

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I also led the consolidation of two legacy platforms (on-prem and AMS) into Adobe Experience Manager as a Cloud Service (AEMaaCS), directing enterprise strategy and roadmap for AEM Assets and Sites within a Fortune 500 financial services organization. Today, I bring content-operations expertise to Growth Performance and Digital Marketing Enablement, ensuring the systems, workflows, and content behind our teams are built to help them sell, serve, and scale.