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Digital Asset Management -
Global Leadership

Adobe Experience Manager

Digital Asset Management (DAM) systems have become so much more than "Where's that image I need?"


Most DAMs today become the hub for all business communication from websites and social media to video.


With today's content supply chain a DAM must be well planned. Schemas, metadata, taxonomy and governance have to be on point for SEO to be effective and ensure a quality user experience.

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One of my biggest achievements has been to build a DAM from inception, funding, vendor selection, build, and migration to live production as Enterprise-wide product owner of Adobe Experience Manager Assets. I created user stories, acceptance criteria, roles, permissions, and taxonomy for the DAM development. Scope changes for addition business lines added 4000 resorts mid-build but I was able to flex to achieve the new goal. I grew the hub with global distribution and led a global team of DAM administrators and designers, with a track record of attracting and retaining skilled workers and optimizing talent.


AEM-Project-Example.jpg

Global Asset Management

Adobe Experience Manager Assets and Sites Integration

Client 3

Creative Lead of Digital Asset Management System

  • Led platform selection and architecture planning

  • Created schema, metadata & tagging requirements

  • Orchestrated initial asset load

  • Planned and instituted access permissions, stories, profiles, and governance

  • Created Brand Portal and Asset Share sites

Client 4

Cutting Edge

  • Implemented first AEM Assets DAM integration with Leonardo - an Online Travel Agency (OTA) content platform (Expedia, Travelocity)

  • Updated content management from manual to automated

Client 1

Skilled Digital Asset Management

  • Adobe AEM

  • Schemas

  • Taxonomy

  • Metadata 

  • Tagging

  • Video Encoding

  • SEO

  • Quality Assurance

  • UX/UI

  • UGC

Client 2

Transformation

  • Integrated DAM assets with website CMS

  • Rolled out system and trained global teams in usage

  • Overhauled asset intake process internationally for design teams and over 4,000 resorts

  • Managed a team of DAM librarians with a track record of attracting and retaining skilled workers plus the ability to analyze team member's strengths to ensure talent is optimized


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